Begin by beating the eggs and sugar together with a hand mixer. Beat on high speed for about 5 to 7 minutes. The mixture should become pale and slightly thick.
Add in the potato flake starter, softened butter, and vanilla. Mix until smooth. Use a silicone spatula to fold in the flour, stirring just until it’s fully incorporated. Overmixing can make the cake dense. Scrape the bottom and sides of the bowl to make sure there are not any dry ingredients remaining.
Cover the bowl with plastic wrap and let the batter ferment at room temperature for 8–12 hours. It could be mixed up in the evening and baked it the next morning.
When you’re ready to bake, preheat the oven to 350°F. Prepare your 9×13 pan with parchment paper or grease it well with butter to avoid sticking.
Sprinkle the baking soda and salt evenly over the fermented batter, then stir to combine. Fold in the cranberries, making sure they’re evenly distributed. Pour the batter into your prepared pan.
Bake for 40–50 minutes. The top should be lightly golden and a toothpick inserted into the center should come out clean. Baking time can vary from oven to oven so be sure to keep an eye on it towards the end. In my oven, this cake finishes around 44 minutes.
If you’d like a lightly crisp, sparkling top, pull the oven rack out halfway through baking time and sprinkle the turbinado sugar evenly over the surface. It melts slightly as it bakes and gives the finished cake a beautiful finish with just a hint of crunch. I wait until about halfway through to add the sugar so that the sugar stays on the top of the cake.
Allow the cake to cool completely before slicing if you want clean squares. If you’re serving it warm to family, you can slice it sooner — the texture is soft and delicious either way.